Printing technologies
Three printing technologies, one cloth
We match each design, fabric and order volume with the printing technology that renders it best.
Which technology for which job
| Technology | Best for | Hand-feel | Run length |
|---|---|---|---|
| Reactive digital | Fine home textiles and apparel, deep colour, frequent washing | Completely soft | Sampling to production |
| Pigment digital | Fast sampling, short runs, vivid multicolour designs | Very good | Short runs |
| Pigment rotary | Large repeat orders, colour that matches order to order | Very good | High volumes |
All three run on our own cotton qualities, so a design can be sampled digitally and moved to rotary for volume on the same cloth. For the full comparison, read reactive vs pigment printing on cotton.

